BizLab is here

to break ahead of the inevitable disruption of the public radio ecosystem.

WBUR launched BizLab in 2015, with funding from the Knight Foundation, believing it is critical that we invest in innovation and experimentation to identify new revenue channels to sustain public radio into the future. Given the changing landscape of journalism, media consumption, and digital advertising, there is an increasing urgency to test and measure the effectiveness of different funding models. Our collective concern is that public radio stations have not systematically explored options for increasing sustainability of their programming. At BizLab, we want to enable stations to uncover new avenues for revenue generation, distinct from traditional approaches including on-air drives, direct mail, and underwriting.

  • to our listeners, our partner stations, and business partners.

  • through ideation, brainstorming, and inspiration from parallel industries.

  • using the methods of lean start-ups, to evaluate desirability, feasibility, and viability.

  • when we see results. Build out an idea as a new line of revenue for public radio.



Executive Director
Joan has a PhD from the MIT Media Lab and she leads teams in user-centered, lean ideation methods through to the successful launch of new web and mobile products.

Sarah Bloomer

Experience Strategist
Sarah is an experienced UX leader passionate about co-creating successful UX teams and facilitating product innovation. She is Principal and Consultant at Sarah Bloomer & Co, LLC and working as a consultant with BizLab.

Lindsy Goldberg

Program Manager
Lindsy oversees BizLab collaborations and recently completed her Masters in Civic Media at Emerson College.

Ted Fuller

Business Technology & Analytics Lead
Ted runs the technical components of BizLab experiments and leads data analysis. Ted joins us from Forrester Research.

Nancy Mann

User Experience Research
With a foundation in science exhibit design and museum master planning, Nancy understands the value of capturing an audience through content-rich and engaging experiences.

Matt Aufiero

BizLab Fellow
Matt just completed his dual degrees from BU’s Questrom School of Business: an MBA and an MS in Digital Innovation, with a concentration in marketing and data analytics.

Sarah Barden

BizLab Fellow
Sarah just completed her dual degrees in Mathematics and Engineering: User Experience Design, from Olin College and Wellesley College. She has experience in human-centered design, product design, and UX design.

2018 BizLab Fellows

Research Fellows join us during the summer to run experiments.
In the summer of 2018, Wendy Ding, Cynthia Yue, and Suzie Hicks worked with us to run revenue experiments. Join us next summer!


Our Station Collaborators
Our many colleagues across WBUR are fearlessly jumping in and helping us try new things at the station.


BizLab is funded through the generous support of WBUR, individual donors, the Corporation for Public Broadcasting, the Knight Foundation, and The Lenfest Institute for Journalism.

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