WBUR's Public Radio BizLab

BizLab is here

to break ahead of the inevitable disruption of the public radio ecosystem.

WBUR launched BizLab in 2015, with funding from the Knight Foundation, believing it is critical that we invest in innovation to develop new and sustainable business models to support public radio. Given the changing landscape of journalism, media consumption, and digital advertising, there is an increasing urgency to test and measure the effectiveness of new revenue models. Our collective concern is that public radio stations have not systematically explored options for increasing sustainability of their programming. At BizLab, we want to enable stations to uncover new avenues for revenue generation, distinct from traditional approaches including on-air drives, direct mail, and telemarketing.

  • to our listeners, our partner stations, and business partners.

  • through ideation, brainstorming, and inspiration from parallel industries.

  • using the methods of lean start-ups, to evaluate desirability, feasibility, and viability.

  • when we see results. Build out an idea as a new business model for public radio.



Executive Director
Joan has a PhD from the MIT Media Lab and she leads teams in user-centered, lean ideation methods through to the successful launch of new web and mobile products.

Cynthia Yue

BizLab Fellow
Cynthia is a UX Designer visiting from Cornell University.


BizLab Fellow
Wendi is a UX Designer visiting from University of Michigan.

Suzie Hicks

BizLab Fellow
Suzie is a recent Emerson College graduate and on air host from 88.9 WERS.


Our Collaborators
Our many colleagues across WBUR are fearlessly jumping in and helping us try new things at the station.

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