BizLab is here
WBUR launched BizLab in 2015, with funding from the Knight Foundation, believing it is critical that we invest in innovation to develop new and sustainable business models to support public radio. Given the changing landscape of journalism, media consumption, and digital advertising, there is an increasing urgency to test and measure the effectiveness of new revenue models. Our collective concern is that public radio stations have not systematically explored options for increasing sustainability of their programming. At BizLab, we want to enable stations to uncover new avenues for revenue generation, distinct from traditional approaches including on-air drives, direct mail, and telemarketing.
to our listeners, our partner stations, and business partners.
through ideation, brainstorming, and inspiration from parallel industries.
using the methods of lean start-ups.
when we see results. Build out a idea to become a platform for public media.