BizLab is here
WBUR launched BizLab in 2015, with funding from the Knight Foundation, believing it is critical that we invest in innovation to develop new and sustainable business models to support public radio. Given the changing landscape of journalism, media consumption, and digital advertising, there is an increasing urgency to test and measure the effectiveness of new revenue models. Our collective concern is that public radio stations have not systematically explored options for increasing sustainability of their programming. At BizLab, we want to enable stations to uncover new avenues for revenue generation, distinct from traditional approaches including on-air drives, direct mail, and telemarketing.
to our listeners, our partner stations, and business partners.
through ideation, brainstorming, and inspiration from parallel industries.
using the methods of lean start-ups, to evaluate desirability, feasibility, and viability.
when we see results. Build out an idea as a new business model for public radio.
[This blog post is written by BizLab Fellow Wendi Ding, sharing the discoveries from her Summer 2018 experiment.] Whether it’s an interview on-air, a news story that caught someone’s eye on our website, an episode of a podcast with critical thinking, or a post on social media, public radio is no longer just a voice Read more about The Persona Experiment: It is no longer just a radio experience[…]
[This blog post is written by BizLab Fellow Cynthia Yue, sharing the results from her Summer 2018 experiment.] As outlined in my last blog post, I spent my summer at WBUR following an iterative design process to design an experience that compels users to purchase books. In this blog post, I discuss the findings from an Read more about Bookshelf Experiment Results[…]
[This blog post is written by BizLab Fellow Cynthia Yue, introducing her Summer 2018 experiment, focused on affiliate marketing and book purchases.] WBUR has participated in Amazon’s affiliate program since 2002. This program pays organizations a portion of the revenue earned from any consumers an organization directs to Amazon. What this means for WBUR is Read more about The Bookshelf Experiment & Our Design Process[…]
I just got back from my first public radio conference! The Public Media Development and Membership Conference (aka “the PMDMC”). This is the annual conference that talks about the revenue side of public radio and television. PBS and NPR are the major players and there are sessions on topics like how to transition one-time donors into Read more about Long-time listener, first-time attendee… to a public radio conference[…]
A BizLab project is a concept for new revenue that needs evaluation. Each project is comprised of multiple experiments and evaluations and is complete when a recommendation can be made to WBUR leadership for either suspending evaluation or investing additional resources for launching as a business. Each project should take no more than 3 months. Read more about What is a BizLab project?[…]
This summer, the team will grow with three BizLab Fellows joining to get this lab jump started. Each of us, myself included, will have one project to focus on with the goal being to evaluate a concept for revenue generation and determine by the end of the summer if the concept should be built upon Read more about Summer Ramp Up[…]