[This blog post is written by BizLab Fellow Wendi Ding, sharing the discoveries from her Summer 2018 experiment.] Whether it’s an interview on-air, a news story that caught someone’s eye on our website, an episode of a podcast with critical thinking, or a post on social media, public radio is no longer just a voice Read more about The Persona Experiment: It is no longer just a radio experience[…]

[This blog post is written by BizLab Fellow Cynthia Yue, sharing the results from her Summer 2018 experiment.] As outlined in my last blog post, I spent my summer at WBUR following an iterative design process to design an experience that compels users to purchase books.  In this blog post, I discuss the findings from an Read more about Bookshelf Experiment Results[…]

[This blog post is written by BizLab Fellow Cynthia Yue, introducing her Summer 2018 experiment, focused on affiliate marketing and book purchases.] WBUR has participated in Amazon’s affiliate program since 2002. This program pays organizations a portion of the revenue earned from any consumers an organization directs to Amazon. What this means for WBUR is Read more about The Bookshelf Experiment & Our Design Process[…]