Topic: Podcast Donation Experiments with NHPR & WBUR
NHPR and WBUR have recently tested different ways of asking podcast listeners for donations.
This webinar will break down the specifics of how they asked, how much they asked for, which
platforms were used to collect donations, and how many donations were made. Rebecca Lavoie,
NHPR’s Digital Director, will share donation experiments with the NHPR podcast Bear Brook. Ted
Fuller, WBUR’s BizLab Business Technology & Analytics Lead, will talk about WBUR’s experiments
with their podcasts Circle Round and Endless Thread.
Date, Time & Place
Tuesday, February 26 2019, 3-4pm EST on Zoom.
Rebecca Lavoie, Digital Director, New Hampshire Public Radio
Ted Fuller, Business Technology & Analytics Lead, BizLab, WBUR, Boston’s NPR News Station
Thank you for joining us for our podcast donation webinar! You can watch it in full here.
Slides from our presenters are available below: