Making the Case for Innovation in Public Radio, with Tamsen Webster

The biggest barriers to innovation are often an organization’s culture and leadership alignment. To address this head-on, the second half of the BizLab Summit focused on what it takes to implement new funding models at your station.

Tamsen Webster, a 20-year brand and message strategist and former TEDx Executive Producer, will be the keynote speaker, explaining how to make it easy for your team to say “yes” to your innovation ideas by creating the right message and presentations.

This video recap summarizes Tamsen’s approach for making the case for your innovation, with a special guest on stage, Rebecca Lavoie, from New Hampshire Public Radio. Rebecca and Tamsen build the case for a new podcast focused on a beloved New England store, Market Basket.