Summit Panel: Text Messaging and Public Radio Donations

There are more technologies than ever that are specifically designed to make the donation and engagement process more streamlined for listeners. In this panel, three stations that have effectively integrated text messaging tools into their existing donor strategies will discuss best practices in different contexts.

Moderator:

Joan DiMicco, Executive Director, BizLab, WBUR

Panelists:

Tina Pamintuan, General Manager, KALW, using Give Lively for donations

Katie Lepri, Engagement Producer, WLRN, using GroundSource for audience engagement

Kathleen Moura, Membership Manager, WBUR, using Hustle for donor engagement