BizLab has received new funding from the Corporation for Public Broadcasting to expand our focus to testing funding models at other public radio stations. This… Read More »Let’s Experiment at Your Station
[This is the final blog post on BizLab Fellow Wendi Ding’s project, the Persona Experiment.] To evaluate our donation personas, we ran ads on Facebook… Read More »Donation Personas: Results
A BizLab project is a concept for new revenue that needs evaluation. Each project is comprised of multiple experiments and evaluations and is complete when… Read More »What is a BizLab project?
This summer, the team will grow with three BizLab Fellows joining to get this lab jump started. Each of us, myself included, will have one… Read More »Summer Ramp Up