The Pop-Up Shop Experiment: The Findings

Hello! This is the final post in the Summer Pop-Up Shop blog series for Summer 2018. Our store closed at midnight on August 24th, 2018. In one month we received 194 orders for 216 items. Our Net Sales were approximately $8000. The last few days, with our most urgent messaging, made the biggest difference in our Read more about The Pop-Up Shop Experiment: The Findings[…]

Promoting the Summer Pop-Up Shop

Hello! If you’re reading this for the first time, welcome. This is the second blog post of the WBUR Summer Pop-Up Shop series, covering the marketing and promotions of the website. The store itself launched on July 24th, 2018, with an estimated run time of exactly one month. The promotion plan comprised of creating a Read more about Promoting the Summer Pop-Up Shop[…]

Creating the WBUR Summer Pop-Up Shop

Hey there! I’m Suzie, one of the BizLab fellows that worked this summer to find additional sources of revenue for WBUR, with the goal of identifying new opportunities for public radio funding. Merchandise has been a strategy for arts and nonprofit organizations for years. It gives companies with intangible products and services a way to become tangible Read more about Creating the WBUR Summer Pop-Up Shop[…]