Ted Fuller

Exploring the Potential of Affiliate Marketing: The Future

by Ted Fuller
August 21, 2019August 21, 2019

[This is Part 4 of a series of blog posts for WBUR BizLab’s Affiliate Marketing Project, funded by the Lenfest Institute.] While WBUR Guides did… Read More »

Exploring the Potential of Affiliate Marketing: Numbers & Lessons

by Ted Fuller
August 20, 2019August 21, 2019

[This is part 3 of a series of blog posts for WBUR BizLab’s Affiliate Marketing Project, funded by the Lenfest Institute.] As we approached the… Read More »

Three Podcast Donation Experiments

by Ted Fuller
April 14, 2019July 29, 2019

Background WBUR’s iLab produces a variety of critically-acclaimed podcasts, but we’ve never asked our podcast listeners for donations. Our traditional on-air pledge drives have been… Read More »