Ted Fuller

What Your Time of Day Traffic Patterns Reveal About Your Site

by Ted Fuller
January 10, 2020

As an analytics professional, part of what attracted me to the work of WBUR’s BizLab for the opportunity to compare analytics across a variety of… Read More »

Summit Panel: Podcast Donations – Methods That Work

by Ted Fuller
January 9, 2020March 10, 2020

Public radio has mastered the art of requesting donations in live audio, but we need to develop a strategy for asynchronous, on-demand audio, which is… Read More »

Exploring the Potential of Affiliate Marketing: The Future

by Ted Fuller
August 21, 2019August 21, 2019

[This is Part 4 of a series of blog posts for WBUR BizLab’s Affiliate Marketing Project, funded by the Lenfest Institute.] While WBUR Guides did… Read More »

Exploring the Potential of Affiliate Marketing: Numbers & Lessons

by Ted Fuller
August 20, 2019August 21, 2019

[This is part 3 of a series of blog posts for WBUR BizLab’s Affiliate Marketing Project, funded by the Lenfest Institute.] As we approached the… Read More »

Three Podcast Donation Experiments

by Ted Fuller
April 14, 2019July 29, 2019

Background WBUR’s iLab produces a variety of critically-acclaimed podcasts, but we’ve never asked our podcast listeners for donations. Our traditional on-air pledge drives have been… Read More »