Six Stations, Six Revenue Projects
BizLab stations across the country spent 2019 testing news ideas for revenue at their stations and in their communities. At the BizLab Summit, each station… Read More »Six Stations, Six Revenue Projects
BizLab Experiments
What Your Time of Day Traffic Patterns Reveal About Your Site
As an analytics professional, part of what attracted me to the work of WBUR’s BizLab for the opportunity to compare analytics across a variety of… Read More »What Your Time of Day Traffic Patterns Reveal About Your Site
New Revenue From Event Donations & Ticket Sales
This is the third post of a three part series about BizLab’s work with WBUR CitySpace. This post discusses two donation experiments and modeling of… Read More »New Revenue From Event Donations & Ticket Sales
Surveying Your Audience to Identify Revenue Opportunities
This is the second post of a three part series about BizLab’s work with WBUR CitySpace. This post is about the survey we used to… Read More »Surveying Your Audience to Identify Revenue Opportunities
Exploring the Potential of Affiliate Marketing: The Future
[This is Part 4 of a series of blog posts for WBUR BizLab’s Affiliate Marketing Project, funded by the Lenfest Institute.] While WBUR Guides did… Read More »Exploring the Potential of Affiliate Marketing: The Future
Exploring the Potential of Affiliate Marketing: Numbers & Lessons
[This is part 3 of a series of blog posts for WBUR BizLab’s Affiliate Marketing Project, funded by the Lenfest Institute.] As we approached the… Read More »Exploring the Potential of Affiliate Marketing: Numbers & Lessons
Exploring the Potential of Affiliate Marketing: The Strategy
[This is Part 2 of a series of blog posts for WBUR BizLab’s Affiliate Marketing Project, funded by the Lenfest Institute.] Construction of the Guides… Read More »Exploring the Potential of Affiliate Marketing: The Strategy
Identifying Revenue Potential For Events at WBUR CitySpace
This post is the first of a three part series about BizLab’s work with WBUR CitySpace. WBUR CitySpace is WBUR’s state-of-the-art multimedia venue that opened… Read More »Identifying Revenue Potential For Events at WBUR CitySpace
Exploring the Potential of Affiliate Marketing: The Challenge
[This is Part 1 of a series of blog posts for WBUR BizLab’s Affiliate Marketing Project, funded by the Lenfest Institute. My name is Matt Aufiero… Read More »Exploring the Potential of Affiliate Marketing: The Challenge
Three Podcast Donation Experiments
Background WBUR’s iLab produces a variety of critically-acclaimed podcasts, but we’ve never asked our podcast listeners for donations. Our traditional on-air pledge drives have been… Read More »Three Podcast Donation Experiments