Our Latest Experiments

New Revenue From Event Donations & Ticket Sales

by Sarah Barden
October 14, 2019October 15, 2019

This is the third post of a three part series about BizLab’s work with WBUR CitySpace. This post discusses two donation experiments and modeling of… Read More »

Surveying Your Audience to Identify Revenue Opportunities

by Sarah Barden
October 14, 2019October 15, 2019

This is the second post of a three part series about BizLab’s work with WBUR CitySpace. This post is about the survey we used to… Read More »

Exploring the Potential of Affiliate Marketing: The Future

by Ted Fuller
August 21, 2019August 21, 2019

[This is Part 4 of a series of blog posts for WBUR BizLab’s Affiliate Marketing Project, funded by the Lenfest Institute.] While WBUR Guides did… Read More »

Exploring the Potential of Affiliate Marketing: Numbers & Lessons

by Ted Fuller
August 20, 2019August 21, 2019

[This is part 3 of a series of blog posts for WBUR BizLab’s Affiliate Marketing Project, funded by the Lenfest Institute.] As we approached the… Read More »

Exploring the Potential of Affiliate Marketing: The Strategy

by Matt Aufiero
August 17, 2019October 15, 2019

[This is Part 2 of a series of blog posts for WBUR BizLab’s Affiliate Marketing Project, funded by the Lenfest Institute.] Construction of the Guides… Read More »

Identifying Revenue Potential For Events at WBUR CitySpace

by Sarah Barden
August 16, 2019October 15, 2019

This post is the first of a three part series about BizLab’s work with WBUR CitySpace. WBUR CitySpace is WBUR’s state-of-the-art multimedia venue that opened… Read More »

Exploring the Potential of Affiliate Marketing: The Challenge

by Matt Aufiero
August 15, 2019August 21, 2019

[This is Part 1 of a series of blog posts for WBUR BizLab’s Affiliate Marketing Project, funded by the Lenfest Institute. My name is Matt Aufiero… Read More »

Three Podcast Donation Experiments

by Ted Fuller
April 14, 2019July 29, 2019

Background WBUR’s iLab produces a variety of critically-acclaimed podcasts, but we’ve never asked our podcast listeners for donations. Our traditional on-air pledge drives have been… Read More »

Donation Personas: Results

by Joan DiMicco
September 26, 2018July 29, 2019

[This is the final blog post on BizLab Fellow Wendi Ding’s project, the Persona Experiment.] To evaluate our donation personas, we ran ads on Facebook… Read More »

Donation Personas: The Experiment Design

by Wendi Ding
September 20, 2018August 14, 2019

[This is the 3rd blog post on BizLab Fellow Wendi Ding’s project, the Persona Experiment.] With three personas in hand, we designed an experiment to… Read More »