The BizLab Method and Tools
As we prepared to work with our 2019 cohort stations, BizLab sketched out our process and identified Discovery Research and Analysis tools and methods that… Read More »The BizLab Method and Tools
BizLab Experiments
The BizLab Innovation Process & The 2019 Station Cohort
[This is a summary of Joan DiMicco’s Opening Remarks at the BizLab Summit] WBUR BizLab’s mission is to identify and test ideas for new revenue in… Read More »The BizLab Innovation Process & The 2019 Station Cohort
What Your Time of Day Traffic Patterns Reveal About Your Site
As an analytics professional, part of what attracted me to the work of WBUR’s BizLab for the opportunity to compare analytics across a variety of… Read More »What Your Time of Day Traffic Patterns Reveal About Your Site
New Revenue From Event Donations & Ticket Sales
This is the third post of a three part series about BizLab’s work with WBUR CitySpace. This post discusses two donation experiments and modeling of… Read More »New Revenue From Event Donations & Ticket Sales
Surveying Your Audience to Identify Revenue Opportunities
This is the second post of a three part series about BizLab’s work with WBUR CitySpace. This post is about the survey we used to… Read More »Surveying Your Audience to Identify Revenue Opportunities
Exploring the Potential of Affiliate Marketing: The Future
[This is Part 4 of a series of blog posts for WBUR BizLab’s Affiliate Marketing Project, funded by the Lenfest Institute.] While WBUR Guides did… Read More »Exploring the Potential of Affiliate Marketing: The Future
Exploring the Potential of Affiliate Marketing: Numbers & Lessons
[This is part 3 of a series of blog posts for WBUR BizLab’s Affiliate Marketing Project, funded by the Lenfest Institute.] As we approached the… Read More »Exploring the Potential of Affiliate Marketing: Numbers & Lessons
Exploring the Potential of Affiliate Marketing: The Strategy
[This is Part 2 of a series of blog posts for WBUR BizLab’s Affiliate Marketing Project, funded by the Lenfest Institute.] Construction of the Guides… Read More »Exploring the Potential of Affiliate Marketing: The Strategy
Identifying Revenue Potential For Events at WBUR CitySpace
This post is the first of a three part series about BizLab’s work with WBUR CitySpace. WBUR CitySpace is WBUR’s state-of-the-art multimedia venue that opened… Read More »Identifying Revenue Potential For Events at WBUR CitySpace
Exploring the Potential of Affiliate Marketing: The Challenge
[This is Part 1 of a series of blog posts for WBUR BizLab’s Affiliate Marketing Project, funded by the Lenfest Institute. My name is Matt Aufiero… Read More »Exploring the Potential of Affiliate Marketing: The Challenge