Donation Personas: The Experiment Design

[This is the 3rd blog post on BizLab Fellow Wendi Ding’s project, the Persona Experiment.] With three personas in hand, we designed an experiment to test the effectiveness of communicating to WBUR’s audience by persona. We wanted to determine two things with an experiment: know if the personas reflect unique populations in our listener audience Read more about Donation Personas: The Experiment Design[…]

The Pop-Up Shop Experiment: The Findings

Hello! This is the final post in the Summer Pop-Up Shop blog series for Summer 2018. Our store closed at midnight on August 24th, 2018. In one month we received 194 orders for 216 items. Our Net Sales were approximately $8000. The last few days, with our most urgent messaging, made the biggest difference in our Read more about The Pop-Up Shop Experiment: The Findings[…]

Promoting the Summer Pop-Up Shop

Hello! If you’re reading this for the first time, welcome. This is the second blog post of the WBUR Summer Pop-Up Shop series, covering the marketing and promotions of the website. The store itself launched on July 24th, 2018, with an estimated run time of exactly one month. The promotion plan comprised of creating a Read more about Promoting the Summer Pop-Up Shop[…]

Creating the WBUR Summer Pop-Up Shop

Hey there! I’m Suzie, one of the BizLab fellows that worked this summer to find additional sources of revenue for WBUR, with the goal of identifying new opportunities for public radio funding. Merchandise has been a strategy for arts and nonprofit organizations for years. It gives companies with intangible products and services a way to become tangible Read more about Creating the WBUR Summer Pop-Up Shop[…]

The Persona Experiment: It is no longer just a radio experience

[This blog post is written by BizLab Fellow Wendi Ding, sharing the discoveries from her Summer 2018 experiment.] Whether it’s an interview on-air, a news story that caught someone’s eye on our website, an episode of a podcast with critical thinking, or a post on social media, public radio is no longer just a voice Read more about The Persona Experiment: It is no longer just a radio experience[…]

The Bookshelf Experiment & Our Design Process

[This blog post is written by BizLab Fellow Cynthia Yue, introducing her Summer 2018 experiment, focused on affiliate marketing and book purchases.] WBUR has participated in Amazon’s affiliate program since 2002. This program pays organizations a portion of the revenue earned from any consumers an organization directs to Amazon. What this means for WBUR is Read more about The Bookshelf Experiment & Our Design Process[…]

What is a BizLab project?

A BizLab project is a concept for new revenue that needs evaluation. Each project is comprised of multiple experiments and evaluations and is complete when a recommendation can be made to WBUR leadership for either suspending evaluation or investing additional resources for launching as a business. Each project should take no more than 3 months. Read more about What is a BizLab project?[…]