Background WBUR’s iLab produces a variety of critically-acclaimed podcasts, but we’ve never asked our podcast listeners for donations. Our traditional on-air pledge drives have been limited to the region covered by our radio towers. In contrast, our podcasts are downloaded by listeners from around in the world; asking these listeners for donations could provide a Read more about Three Podcast Donation Experiments[…]
[This is the final blog post on BizLab Fellow Wendi Ding’s project, the Persona Experiment.] To evaluate our donation personas, we ran ads on Facebook for three days pointing to our persona donation experiment. As outlined in our previous blog post, we wanted to determine two things with the experiment: if the personas reflect unique Read more about Donation Personas: Results[…]
[This is the 3rd blog post on BizLab Fellow Wendi Ding’s project, the Persona Experiment.] With three personas in hand, we designed an experiment to test the effectiveness of communicating to WBUR’s audience by persona. We wanted to determine two things with an experiment: know if the personas reflect unique populations in our listener audience Read more about Donation Personas: The Experiment Design[…]
Hello! This is the final post in the Summer Pop-Up Shop blog series for Summer 2018. Our store closed at midnight on August 24th, 2018. In one month we received 194 orders for 216 items. Our Net Sales were approximately $8000. The last few days, with our most urgent messaging, made the biggest difference in our Read more about The Pop-Up Shop Experiment: The Findings[…]
Hello! If you’re reading this for the first time, welcome. This is the second blog post of the WBUR Summer Pop-Up Shop series, covering the marketing and promotions of the website. The store itself launched on July 24th, 2018, with an estimated run time of exactly one month. The promotion plan comprised of creating a Read more about Promoting the Summer Pop-Up Shop[…]
[This is the 2nd blog post is written by BizLab Fellow Wendi Ding, sharing the discoveries from her Summer 2018 experiment.] There are 500,000 unique individuals listening to WBUR each week. How do we communicate effectively with each of them about why they listen to WBUR, what makes them loyal to the program, and what Read more about Creating WBUR Personas[…]
Hey there! I’m Suzie, one of the BizLab fellows that worked this summer to find additional sources of revenue for WBUR, with the goal of identifying new opportunities for public radio funding. Merchandise has been a strategy for arts and nonprofit organizations for years. It gives companies with intangible products and services a way to become tangible Read more about Creating the WBUR Summer Pop-Up Shop[…]
[This blog post is written by BizLab Fellow Wendi Ding, sharing the discoveries from her Summer 2018 experiment.] Whether it’s an interview on-air, a news story that caught someone’s eye on our website, an episode of a podcast with critical thinking, or a post on social media, public radio is no longer just a voice Read more about The Persona Experiment: It is no longer just a radio experience[…]
[This blog post is written by BizLab Fellow Cynthia Yue, sharing the results from her Summer 2018 experiment.] As outlined in my last blog post, I spent my summer at WBUR following an iterative design process to design an experience that compels users to purchase books. In this blog post, I discuss the findings from an Read more about Bookshelf Experiment Results[…]
[This blog post is written by BizLab Fellow Cynthia Yue, introducing her Summer 2018 experiment, focused on affiliate marketing and book purchases.] WBUR has participated in Amazon’s affiliate program since 2002. This program pays organizations a portion of the revenue earned from any consumers an organization directs to Amazon. What this means for WBUR is Read more about The Bookshelf Experiment & Our Design Process[…]