July 2019 Webinar: Transactional Business Models in Nonprofit Media

Is your nonprofit news organization reliant on donations and underwriting? BizLab’s July webinar presents three alternative ways of generating revenue at nonprofit news organizations: The VTDigger (http://vtdigger.org), as a service to Vermont businesses, post press releases from businesses, state agencies, political organizations and nonprofits.  They have been expanding the services connected with press releases to explore if Read more about July 2019 Webinar: Transactional Business Models in Nonprofit Media[…]

Three Podcast Donation Experiments

Background WBUR’s iLab produces a variety of critically-acclaimed podcasts, but we’ve never asked our podcast listeners for donations. Our traditional on-air pledge drives have been limited to the region covered by our radio towers. In contrast, our podcasts are downloaded by listeners from around in the world; asking these listeners for donations could provide a Read more about Three Podcast Donation Experiments[…]

Donation Personas: Results

[This is the final blog post on BizLab Fellow Wendi Ding’s project, the Persona Experiment.] To evaluate our donation personas, we ran ads on Facebook for three days pointing to our persona donation experiment. As outlined in our previous blog post, we wanted to determine two things with the experiment: if the personas reflect unique Read more about Donation Personas: Results[…]

Donation Personas: The Experiment Design

[This is the 3rd blog post on BizLab Fellow Wendi Ding’s project, the Persona Experiment.] With three personas in hand, we designed an experiment to test the effectiveness of communicating to WBUR’s audience by persona. We wanted to determine two things with an experiment: know if the personas reflect unique populations in our listener audience Read more about Donation Personas: The Experiment Design[…]

The Pop-Up Shop Experiment: The Findings

Hello! This is the final post in the Summer Pop-Up Shop blog series for Summer 2018. Our store closed at midnight on August 24th, 2018. In one month we received 194 orders for 216 items. Our Net Sales were approximately $8000. The last few days, with our most urgent messaging, made the biggest difference in our Read more about The Pop-Up Shop Experiment: The Findings[…]

Promoting the Summer Pop-Up Shop

Hello! If you’re reading this for the first time, welcome. This is the second blog post of the WBUR Summer Pop-Up Shop series, covering the marketing and promotions of the website. The store itself launched on July 24th, 2018, with an estimated run time of exactly one month. The promotion plan comprised of creating a Read more about Promoting the Summer Pop-Up Shop[…]

Creating the WBUR Summer Pop-Up Shop

Hey there! I’m Suzie, one of the BizLab fellows that worked this summer to find additional sources of revenue for WBUR, with the goal of identifying new opportunities for public radio funding. Merchandise has been a strategy for arts and nonprofit organizations for years. It gives companies with intangible products and services a way to become tangible Read more about Creating the WBUR Summer Pop-Up Shop[…]

The Persona Experiment: It is no longer just a radio experience

[This blog post is written by BizLab Fellow Wendi Ding, sharing the discoveries from her Summer 2018 experiment.] Whether it’s an interview on-air, a news story that caught someone’s eye on our website, an episode of a podcast with critical thinking, or a post on social media, public radio is no longer just a voice Read more about The Persona Experiment: It is no longer just a radio experience[…]