Donations

Summit Panel: Text Messaging and Public Radio Donations

by Joan DiMicco
January 10, 2020March 10, 2020

There are more technologies than ever that are specifically designed to make the donation and engagement process more streamlined for listeners. In this panel, three… Read More »

Summit Panel: Podcast Donations – Methods That Work

by Ted Fuller
January 9, 2020March 10, 2020

Public radio has mastered the art of requesting donations in live audio, but we need to develop a strategy for asynchronous, on-demand audio, which is… Read More »

Summit: Full Day Live Stream

by Joan DiMicco
December 11, 2019March 10, 2020

On December 10, 2019, over 100 individuals from media organizations, including many NPR stations, convened for a day of learning. The Summit was a fast-paced… Read More »

New Revenue From Event Donations & Ticket Sales

by Sarah Barden
October 14, 2019October 15, 2019

This is the third post of a three part series about BizLab’s work with WBUR CitySpace. This post discusses two donation experiments and modeling of… Read More »

Three Podcast Donation Experiments

by Ted Fuller
April 14, 2019July 29, 2019

Background WBUR’s iLab produces a variety of critically-acclaimed podcasts, but we’ve never asked our podcast listeners for donations. Our traditional on-air pledge drives have been… Read More »