Fellow

New Revenue From Event Donations & Ticket Sales

by Sarah Barden
October 14, 2019October 15, 2019

This is the third post of a three part series about BizLab’s work with WBUR CitySpace. This post discusses two donation experiments and modeling of… Read More »

Surveying Your Audience to Identify Revenue Opportunities

by Sarah Barden
October 14, 2019October 15, 2019

This is the second post of a three part series about BizLab’s work with WBUR CitySpace. This post is about the survey we used to… Read More »

Summer ’19 BizLab Fellows: Takeaways from an Interview

by Brian Kelley
September 8, 2019September 8, 2019

This summer, BizLab was joined by three fellows, each from different disciplines, academic levels, and areas of expertise. Matt Aufiero was BizLab’s Affiliate Marketing fellow,… Read More »

Organic vs Paid Posts on Social Media

by Brian Kelley
August 22, 2019October 15, 2019

Hello and welcome to Brian Kelley’s second post as a BizLab fellow. This week’s topic is organic vs paid posts on social media. Every company… Read More »

Exploring the Potential of Affiliate Marketing: The Future

by Ted Fuller
August 21, 2019August 21, 2019

[This is Part 4 of a series of blog posts for WBUR BizLab’s Affiliate Marketing Project, funded by the Lenfest Institute.] While WBUR Guides did… Read More »

Exploring the Potential of Affiliate Marketing: The Strategy

by Matt Aufiero
August 17, 2019October 15, 2019

[This is Part 2 of a series of blog posts for WBUR BizLab’s Affiliate Marketing Project, funded by the Lenfest Institute.] Construction of the Guides… Read More »

Identifying Revenue Potential For Events at WBUR CitySpace

by Sarah Barden
August 16, 2019October 15, 2019

This post is the first of a three part series about BizLab’s work with WBUR CitySpace. WBUR CitySpace is WBUR’s state-of-the-art multimedia venue that opened… Read More »

BizLab’s Twitter Outreach and Analytics

by Brian Kelley
August 1, 2019August 14, 2019

Topic: How we have increased our outreach through BizLab’s Twitter account Hello and welcome to my first blog on the BizLab site! My name is… Read More »

Advice on Running Revenue Experiments in Public Radio

by Joan DiMicco
January 25, 2019August 16, 2019

Now is the time to try out new revenue ideas WBUR launched BizLab because of a desire to ensure public radio stays financially strong, vibrant, and… Read More »

Donation Personas: Results

by Joan DiMicco
September 26, 2018July 29, 2019

[This is the final blog post on BizLab Fellow Wendi Ding’s project, the Persona Experiment.] To evaluate our donation personas, we ran ads on Facebook… Read More »