Organic vs Paid Posts on Social Media
Hello and welcome to Brian Kelley’s second post as a BizLab fellow. This week’s topic is organic vs paid posts on social media. Every company… Read More »Organic vs Paid Posts on Social Media
Fellow
Exploring the Potential of Affiliate Marketing: The Future
[This is Part 4 of a series of blog posts for WBUR BizLab’s Affiliate Marketing Project, funded by the Lenfest Institute.] While WBUR Guides did… Read More »Exploring the Potential of Affiliate Marketing: The Future
Exploring the Potential of Affiliate Marketing: The Strategy
[This is Part 2 of a series of blog posts for WBUR BizLab’s Affiliate Marketing Project, funded by the Lenfest Institute.] Construction of the Guides… Read More »Exploring the Potential of Affiliate Marketing: The Strategy
Identifying Revenue Potential For Events at WBUR CitySpace
This post is the first of a three part series about BizLab’s work with WBUR CitySpace. WBUR CitySpace is WBUR’s state-of-the-art multimedia venue that opened… Read More »Identifying Revenue Potential For Events at WBUR CitySpace
BizLab’s Twitter Outreach and Analytics
Topic: How we have increased our outreach through BizLab’s Twitter account Hello and welcome to my first blog on the BizLab site! My name is… Read More »BizLab’s Twitter Outreach and Analytics
Advice on Running Revenue Experiments in Public Radio
Now is the time to try out new revenue ideas WBUR launched BizLab because of a desire to ensure public radio stays financially strong, vibrant, and… Read More »Advice on Running Revenue Experiments in Public Radio
Donation Personas: Results
[This is the final blog post on BizLab Fellow Wendi Ding’s project, the Persona Experiment.] To evaluate our donation personas, we ran ads on Facebook… Read More »Donation Personas: Results
Donation Personas: The Experiment Design
[This is the 3rd blog post on BizLab Fellow Wendi Ding’s project, the Persona Experiment.] With three personas in hand, we designed an experiment to… Read More »Donation Personas: The Experiment Design
The Pop-Up Shop Experiment: The Findings
Hello! This is the final post in the Summer Pop-Up Shop blog series for Summer 2018. Our store closed at midnight on August 24th, 2018.… Read More »The Pop-Up Shop Experiment: The Findings
Promoting the Summer Pop-Up Shop
Hello! If you’re reading this for the first time, welcome. This is the second blog post of the WBUR Summer Pop-Up Shop series, covering the… Read More »Promoting the Summer Pop-Up Shop