If producers can easily combine content with calls-to-action, will that increase user engagement leading to more sustainers?
Description & Purpose
Bench enables journalists to easily create a page by combining three types of elements: content (e.g., an article, an episode), interaction (e.g., polls, livechat, social sharing, comments) and a call-to-action (e.g., become a member, sign up). By comparing multiple combinations of elements, Bench can be used to identify which specific mixture of components yield the highest rates of user engagement, conversion and revenue. Such a tool allows for the creation of best practices and improved knowledge sharing among producers.
Current Status: Learning Plan Complete
We created a well-defined product specification and have identified external development partners.
By December we plan to build and deploy Bench to 5 producers, with the intent of conducting 10 case studies led by newsroom and membership personnel that reach a total of 25,000 users.