Can blockchain technology be used to bring emerging music into public radio and broaden audience appeal?
Description & Purpose
Blockchain technology represents an opportunity to radically re-engineer the current methods for distributing, monitoring, sharing and fundraising around content and music. Currently, the process of integrating music into programming is vastly more restrictive, time-consuming and expensive than necessary. With the Magic Pill Team and music industry veteran and blockchain technology expert, George Howard, we are building a proof of concept music library on the blockchain. This first-of-its-kind resource will allow us to explore new opportunities for attracting and engaging both emerging musicians and existing/potential members with innovative, sustainable economic models for the arts.
Current Status: Experiment Underway
In partnership with Revelator, we have created a rights-cleared music library for use in The Magic Pill podcast using blockchain technology. Revelator is a leading music technology company focused on leveraging innovations, such as blockchain, to create efficiencies and transparency around rights management.
We are part of the Open Music Initiative Summer Lab orchestrated by Berklee College of Music’s Institute for Creative Entrepreneurship and IDEO. The “Summer Lab” addresses the challenge of getting quality data about music into a shared ledger. Our Music Library is a proof of concept use case that will help the participants explore the intersection of open source technologies, creator rights, and music consumption. Hosted by MIT Media Lab from July 11-29, 2016. Other members are leading tech companies like Netflix, Pandora, Spotify, and YouTube plus prominent music industry players like Sony, Universal, and Warner.
Our primary intent is to advance industry knowledge and gain recognition as a thought-leader in the public media community through our informed use of cutting-edge technology/platforms. As our most exploratory effort, we plan to perform a qualitative assessment of the impact the music library has had on both emerging artists and our listeners by conducting 10 to 20 follow up interviews and surveys to 100 music stakeholders.