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BizLab Experiments

Promoting the Summer Pop-Up Shop

Hello! If you’re reading this for the first time, welcome. This is the second blog post of the WBUR Summer Pop-Up Shop series, covering the marketing and promotions of the website. The store itself launched on July 24th, 2018, with an estimated run time of exactly one month. The promotion plan comprised of creating a […]

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BizLab Experiments

Creating WBUR Personas

[This is the 2nd blog post is written by BizLab Fellow Wendi Ding, sharing the discoveries from her Summer 2018 experiment.] There are 500,000 unique individuals listening to WBUR each week. How do we communicate effectively with each of them about why they listen to WBUR, what makes them loyal to the program, and what […]

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BizLab Experiments

Creating the WBUR Summer Pop-Up Shop

Hey there! I’m Suzie, one of the BizLab fellows that worked this summer to find additional sources of revenue for WBUR, with the goal of identifying new opportunities for public radio funding. Merchandise has been a strategy for arts and nonprofit organizations for years. It gives companies with intangible products and services a way to become tangible […]

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BizLab Experiments

The Persona Experiment: It is no longer just a radio experience

[This blog post is written by BizLab Fellow Wendi Ding, sharing the discoveries from her Summer 2018 experiment.] Whether it’s an interview on-air, a news story that caught someone’s eye on our website, an episode of a podcast with critical thinking, or a post on social media, public radio is no longer just a voice […]

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BizLab Experiments

Bookshelf Experiment Results

[This blog post is written by BizLab Fellow Cynthia Yue, sharing the results from her Summer 2018 experiment.] As outlined in my last blog post, I spent my summer at WBUR following an iterative design process to design an experience that compels users to purchase books.  In this blog post, I discuss the findings from an […]

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BizLab Experiments

The Bookshelf Experiment & Our Design Process

[This blog post is written by BizLab Fellow Cynthia Yue, introducing her Summer 2018 experiment, focused on affiliate marketing and book purchases.] WBUR has participated in Amazon’s affiliate program since 2002. This program pays organizations a portion of the revenue earned from any consumers an organization directs to Amazon. What this means for WBUR is […]