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Webinars

September 2019 Webinar: Technologies Bridging the Gap Between Engagement and Revenue

Join us on September 24th for a series of presentations and Q & A with three technology companies that are actively working to bridge the gap between content engagement and revenue generation in public media newsrooms. Groundsource, Hearken and News Revenue Hub will present successful use cases in public media and share their learnings on […]

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News from the Lab

Organic vs Paid Posts on Social Media

Hello and welcome to Brian Kelley’s second post as a BizLab fellow. This week’s topic is organic vs paid posts on social media. Every company wants to grow their consumer base, but some are unsure of how to successfully create growth. This is especially true when it comes to growing a social media following. In […]

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BizLab Experiments

Exploring the Potential of Affiliate Marketing: The Future

[This is Part 4 of a series of blog posts for WBUR BizLab’s Affiliate Marketing Project, funded by the Lenfest Institute.] While WBUR Guides did not turn a profit, the process of building the site and testing promotion methods revealed critical insights into the prospects for affiliate marketing within Public Media web properties.  WBUR’s Future […]

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BizLab Experiments

Exploring the Potential of Affiliate Marketing: Numbers & Lessons

[This is part 3 of a series of blog posts for WBUR BizLab’s Affiliate Marketing Project, funded by the Lenfest Institute.] As we approached the Affiliate Marketing project, we established key performance indicators (KPIs) to measure while testing, and to guide the refinement of our strategy. Both of our KPIs are based on product clicks […]

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BizLab Experiments

Exploring the Potential of Affiliate Marketing: The Strategy

[This is Part 2 of a series of blog posts for WBUR BizLab’s Affiliate Marketing Project, funded by the Lenfest Institute.] Construction of the Guides Website To host our affiliate marketing experiments, our team developed a standalone site on WordPress. We called this WBUR Guides and integrated it as a subdomain of wbur.org at guides.wbur.org. […]

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BizLab Experiments

Identifying Revenue Potential For Events at WBUR CitySpace

This post is the first of a three part series about BizLab’s work with WBUR CitySpace. WBUR CitySpace is WBUR’s state-of-the-art multimedia venue that opened in February 2019 hosting a wide array of events, such as live podcasts, stage performances, comedy events, screenings, and more. This summer we analyzed the revenue from previous events, surveyed […]

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BizLab Experiments

Exploring the Potential of Affiliate Marketing: The Challenge

[This is Part 1 of a series of blog posts for WBUR BizLab’s Affiliate Marketing Project, funded by the Lenfest Institute. My name is Matt Aufiero and I joined the BizLab as a summer fellow in order to support experimentation with an affiliate marketing model at WBUR.] Affiliate Marketing Overview In an affiliate marketing model, online […]

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News from the Lab

BizLab’s Twitter Outreach and Analytics

Topic: How we have increased our outreach through BizLab’s Twitter account Hello and welcome to my first blog on the BizLab site! My name is Brian Kelley and I was hired as BizLab’s marketing and promotions summer fellow in early June. I am a Communications major and will be going into my senior year at […]