Categories
Webinars

November 2019 Webinar: Aligning Content Plans With Revenue Goals

To maintain journalistic integrity, most public radio stations have rigid boundaries between newsrooms and fundraising departments. The public media Code of Integrity states that media organizations will: Protect the editorial process from the fact and appearance of undue influence, exercising care in seeking and accepting funds and setting careful boundaries between contributors and content creators. […]

Categories
BizLab Experiments

New Revenue From Event Donations & Ticket Sales

This is the third post of a three part series about BizLab’s work with WBUR CitySpace. This post discusses two donation experiments and modeling of ticket sales revenue. If your station hosts events and has been unsure about how to ask for donations and approach ticket pricing, this post is for you! [I’m Sarah Barden, […]

Categories
BizLab Experiments

Surveying Your Audience to Identify Revenue Opportunities

This is the second post of a three part series about BizLab’s work with WBUR CitySpace. This post is about the survey we used to collect feedback about events and understand audience motivations. If your station wants to start surveying your audiences at events or if you want to learn more about survey design, this […]