September 2018

Donation Personas: Results

by Joan DiMicco
September 26, 2018July 29, 2019

[This is the final blog post on BizLab Fellow Wendi Ding’s project, the Persona Experiment.] To evaluate our donation personas, we ran ads on Facebook… Read More »

Donation Personas: The Experiment Design

by Wendi Ding
September 20, 2018August 14, 2019

[This is the 3rd blog post on BizLab Fellow Wendi Ding’s project, the Persona Experiment.] With three personas in hand, we designed an experiment to… Read More »

The Pop-Up Shop Experiment: The Findings

by Suzie Hicks
September 10, 2018August 14, 2019

Hello! This is the final post in the Summer Pop-Up Shop blog series for Summer 2018. Our store closed at midnight on August 24th, 2018.… Read More »