Wendi Ding

[This is the 3rd blog post on BizLab Fellow Wendi Ding’s project, the Persona Experiment.] With three personas in hand, we designed an experiment to… Read More »Donation Personas: The Experiment Design

[This is the 2nd blog post is written by BizLab Fellow Wendi Ding, sharing the discoveries from her Summer 2018 experiment.] There are 500,000 unique… Read More »Creating WBUR Personas

[This blog post is written by BizLab Fellow Wendi Ding, sharing the discoveries from her Summer 2018 experiment.] Whether it’s an interview on-air, a news… Read More »The Persona Experiment: It is no longer just a radio experience