BizLab Experiments

Six Stations, Six Revenue Projects

by Joan DiMicco
January 14, 2020March 10, 2020

BizLab stations across the country spent 2019 testing news ideas for revenue at their stations and in their communities. At the BizLab Summit, each station… Read More »

What Your Time of Day Traffic Patterns Reveal About Your Site

by Ted Fuller
January 10, 2020

As an analytics professional, part of what attracted me to the work of WBUR’s BizLab for the opportunity to compare analytics across a variety of… Read More »

New Revenue From Event Donations & Ticket Sales

by Sarah Barden
October 14, 2019October 15, 2019

This is the third post of a three part series about BizLab’s work with WBUR CitySpace. This post discusses two donation experiments and modeling of… Read More »

Surveying Your Audience to Identify Revenue Opportunities

by Sarah Barden
October 14, 2019October 15, 2019

This is the second post of a three part series about BizLab’s work with WBUR CitySpace. This post is about the survey we used to… Read More »

Exploring the Potential of Affiliate Marketing: The Future

by Ted Fuller
August 21, 2019August 21, 2019

[This is Part 4 of a series of blog posts for WBUR BizLab’s Affiliate Marketing Project, funded by the Lenfest Institute.] While WBUR Guides did… Read More »

Exploring the Potential of Affiliate Marketing: Numbers & Lessons

by Ted Fuller
August 20, 2019August 21, 2019

[This is part 3 of a series of blog posts for WBUR BizLab’s Affiliate Marketing Project, funded by the Lenfest Institute.] As we approached the… Read More »

Exploring the Potential of Affiliate Marketing: The Strategy

by Matt Aufiero
August 17, 2019October 15, 2019

[This is Part 2 of a series of blog posts for WBUR BizLab’s Affiliate Marketing Project, funded by the Lenfest Institute.] Construction of the Guides… Read More »

Identifying Revenue Potential For Events at WBUR CitySpace

by Sarah Barden
August 16, 2019October 15, 2019

This post is the first of a three part series about BizLab’s work with WBUR CitySpace. WBUR CitySpace is WBUR’s state-of-the-art multimedia venue that opened… Read More »

Exploring the Potential of Affiliate Marketing: The Challenge

by Matt Aufiero
August 15, 2019August 21, 2019

[This is Part 1 of a series of blog posts for WBUR BizLab’s Affiliate Marketing Project, funded by the Lenfest Institute. My name is Matt Aufiero… Read More »

Three Podcast Donation Experiments

by Ted Fuller
April 14, 2019July 29, 2019

Background WBUR’s iLab produces a variety of critically-acclaimed podcasts, but we’ve never asked our podcast listeners for donations. Our traditional on-air pledge drives have been… Read More »