WBUR

Exploring the Potential of Affiliate Marketing: The Challenge

by Matt Aufiero
August 15, 2019August 21, 2019

[This is Part 1 of a series of blog posts for WBUR BizLab’s Affiliate Marketing Project, funded by the Lenfest Institute. My name is Matt Aufiero… Read More »

July 2019 Webinar: Transactional Business Models in Nonprofit Media

by Lindsy Goldberg
June 28, 2019December 20, 2019

Is your nonprofit news organization reliant on donations and underwriting? BizLab’s July webinar presents three alternative ways of generating revenue at nonprofit news organizations: The VTDigger (http://vtdigger.org),… Read More »

February 2019 Webinar: Podcast Donation Experiments

by Lindsy Goldberg
February 14, 2019July 29, 2019

Topic: Podcast Donation Experiments with NHPR & WBUR NHPR and WBUR have recently tested different ways of asking podcast listeners for donations. This webinar… Read More »

Donation Personas: Results

by Joan DiMicco
September 26, 2018July 29, 2019

[This is the final blog post on BizLab Fellow Wendi Ding’s project, the Persona Experiment.] To evaluate our donation personas, we ran ads on Facebook… Read More »

Donation Personas: The Experiment Design

by Wendi Ding
September 20, 2018August 14, 2019

[This is the 3rd blog post on BizLab Fellow Wendi Ding’s project, the Persona Experiment.] With three personas in hand, we designed an experiment to… Read More »

The Pop-Up Shop Experiment: The Findings

by Suzie Hicks
September 10, 2018August 14, 2019

Hello! This is the final post in the Summer Pop-Up Shop blog series for Summer 2018. Our store closed at midnight on August 24th, 2018.… Read More »

Promoting the Summer Pop-Up Shop

by Suzie Hicks
August 24, 2018August 14, 2019

Hello! If you’re reading this for the first time, welcome. This is the second blog post of the WBUR Summer Pop-Up Shop series, covering the… Read More »

Creating WBUR Personas

by Wendi Ding
August 24, 2018July 29, 2019

[This is the 2nd blog post is written by BizLab Fellow Wendi Ding, sharing the discoveries from her Summer 2018 experiment.] There are 500,000 unique… Read More »

Creating the WBUR Summer Pop-Up Shop

by Suzie Hicks
August 22, 2018August 14, 2019

Hey there! I’m Suzie, one of the BizLab fellows that worked this summer to find additional sources of revenue for WBUR, with the goal of… Read More »

The Persona Experiment: It is no longer just a radio experience

by Wendi Ding
August 16, 2018July 29, 2019

[This blog post is written by BizLab Fellow Wendi Ding, sharing the discoveries from her Summer 2018 experiment.] Whether it’s an interview on-air, a news… Read More »